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| >>About Us > Management Team |
Management TeamSam Lanahan, President
I had the great good fortune to accompany Buckminster Fuller on his speaking tour of Southeast Asia in 1977. I began to construct In my years of entrepreneurial experience I know that while the insight might be mine alone it takes a great team of people and many skills to exploit the potential of the idea and bring products to market. Sometimes it's serendipitous and other times you have to know when to change course and go in another direction. This wonderful journey continues as a result of outstanding contributions to my understanding of structures, fabrics and design from the following people: LaJean Lawson, George Laird, Jeff Miller, Mark Martin, Mike Girard, Dave Van Dyke, Bill Birdwell, Jason West, Dan Mandish, Griff Jay, Paul Clerc and many more. -Partner and/or key team player in multiple start-up efforts covering a range of consumer products. Extensive experience working as executive advisor to management with companies ranging in size from small start-ups to Fortune 500 corporations, including: •Evaluation of new material technologies and translating them to market-desired products; •Detailed market scanning/analysis for identifying trends, threats/opportunities, differentiation and strategy •Business and marketing plan development •Product design, development, and testing •Irrepressible veteran inventor with several previous patents •Corporate communications including public relations, national media spokesperson, promotional/sales material development •Production (including script/copywriting) of multi-media sales/promotional materials •Direct television marketing of consumer products •Expert scientific/technical reviewer of broadcast, commercial and print advertising media -Key national and international companies/clients have included: Champion Athleticwear, Numetrex, Friction Free Technologies, Playtex, Nike, vielife, Wellsource, Jane Fonda Health & Fitness, American Telecast Corporation, Spalding Fitness, Precor USA, Stars in the Wild, Imagination Corporation of America. -Education: M.S., Clothing/Textiles, Utah State University, 1985; Ph.D., Exercise Science, Oregon State University, 1991. Advisory Board
Establishment of board member selection criteria in relationship to the company’s strategy and needs is in progress. We are seeking advisors and active angel investors with backgrounds in materials science/engineering, manufacturing, and distribution.
-Jim Cochell (business strategy and development)
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